Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.
However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.
It also reinforces the message that it is easy to miss the warning signs of depression.
can we talk about this lady please? How she was an elderly, single woman who literally left all of her property to her cats and how the artists could have just made her a stereotypical crazy old cat lady but instead they made her absolutely fabulous and graceful and she still twirls in front of her mirror like she’s pretending to be a princess at age 60/70/80-something?
- go to the bathroom to escape
- feel very uncomfortable without a phone or some other crutch
- dwell on a small awkward moment for much longer than necessary
- never go to any social event without a person that makes you feel comfortable
- follow said person way too much
- worry about the person beginning to find you obnoxious
- faking an illness to get out of a social event
“I was born with glass bones and paper skin. Every morning I break my legs, and every afternoon I break my arms. At night, I lie awake in agony until my heart attacks put me to sleep.”
this quote reads like an excerpt from an 18th century novel and it’s from fucking spongebob